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Marketing expert to come to Cherokee

Monday, January 9, 2006

A marketing expert will be coming to Cherokee in February to give advice to business owners on attracting customers.

Jon Schallert, president of the Schallert Group. Inc., will be in Cherokee on Feb. 17 to hold a seminar and then a round table discussion. On Feb. 18, he will conduct a walking tour of downtown businesses. The evening of Feb. 18, he will be a keynote speaker at the annual awards banquet.

There is a $25 fee for participation in the seminar, a $25 fee for participation in the round table and a $15 for participation in the walking tour.

According to material presented at last week's Cherokee City Council by Joni DeVos, director of the Cherokee Chamber of Commerce, and Bob Simonsen of the chamber board, Schallert's "Destination Business" principles show companies how to reinvent themselves as dominant destinations, capable of keeping local customers spending money at home and drawing distant customers from well outside the immediate demographic area of the business.

The fees do not cover the full extent of the cost for Schallert's visit. The chamber of commerce is a sponsor. DeVos and Simonsen requested that the city of Cherokee help subsidize the retail walking tour with $750.

The council approved the $750 to be paid for through revenue from the city's hotel/motel tax which is earmarked for economic development and tourism projects.

Also at last week's council meeting, the council voted to increase mileage reimbursement from 40.5 cents per mile to 44.5 cents per mile, a change that reflects the change in the mileage deduction allowed by the IRS.

The action came after a motion by Dwight Varce to keep the mileage at 40.5 cents per mile. Varce's motion died for lack of a second.

Varce was the only council member to vote against the motion to increase the mileage allowance.

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