Seeing fraud clearly

Tuesday, November 7, 2006

A recent court decision required Vision Improvement Technologies Inc., a Fairfield based company, to stop all sales of its "See Clearly Method," a kit that included manuals, charts and video and audio tapes that demonstrated eye exercise methods the company claimed would improve vision. The company sold "tens of thousands" of the kits at $350 each, according to Iowa Attorney General Tom Miller.

There was a 30-day risk free trial offer but the company reportedly made it very difficult for customers to get out of paying for the product.

This is just the latest example of people being convinced of claims that really are too good to be true. There is an endless stream of companies trying to convince people that they can easily and quickly lose weight, stop smoking, improve their sex life or any number of other common objectives.

Most of these companies won't be halted or sanctioned the way Vision Improvement Technologies was. Most companies are careful in the wording of their claims and have disclaimers that will effectively allow the company to avoid sanctions. The company might just hint at what it wants consumers, letting wishful thinking to create expectations of miracles.

People who want to gain health benefits should consult health care professionals and be skeptical about quick and easy gimmicks.