Lynde Lundquist, Cherokee County treasurer, apologized for advertising inserts that went out in vehicle registration renewal notices mailed to county residents.
"It won't happen again," Lundquist promised.
The advertising inserts appeared not only in Cherokee County but throughout the state, Lundquist explained. A company that was providing mass mailing service to all the counties gave a discount on the service for including advertising inserts. By time Lundquist and officials in other counties were aware of what was going on, advertising had been mailed out from county treasurers' offices.
Advertising inserts are mostly from Nissan, promoting 2007 vehicles. There are also some life insurance company inserts. Lundquist said that she received comments from the public, with people noting that there is no Nissan dealership in Cherokee County.
Lundquist said that the discount to the county received for having advertising inserts was not much, but it doesn't matter how much money is involved, it won't happen again.
Counties can individually opt out of the service and Lundquist said that she has given notice that Cherokee County will not be participating in the ad mailing. It may be too late to prevent all renewal notices arriving in the mail late this week or early next week from having the advertising.
"This has created quite a stir. I'm sorry for any inconvenience this has caused," Lundquist said.