SHELDON - Regional economic development leaders in Cherokee, Lyon, O'Brien, Osceola, Plymouth, and Sioux counties recently presented a new, collaborative marketing and sales strategy to attract, retain, and grow business investment and workforce in the six-county region.
More than 100 private leaders and public officials attended the event held at Northwest Iowa Community College here. Dr. Bill Giddings, president of NWICC, provided opening remarks.
The region's new web site and position-driven theme line also were displayed - "Northwest Iowa, Beyond Expectations."
"The regional marketing and sales strategy will build upon our local economic development successes and leverage the combined strengths and assets to accelerate growth," said Kiana Johnson, Chair of Norhtwest Iowa development and Executive Director of the O'Brien County Economic development Corporation.
"The Northwest Iowa Region is a highly competitive business location product. Our objective is to aggressively market the region as a vibrant Midwest logistics and distribution center strategically connected to national markets, skilled workers, and business resources. Promoting Northwest Iowa and the Highway 60 Exressway as a key Midwest transportation corridor will be an integral part of our product sales messaging."
The six-coounty region will target key business sectors for growth and development: advanced manufacturing and wind energy, bio-production and processing, and logistics/distribution/wholesale trade.
According to Gary Tucker, Past Chair and Executive Director of Plymouth County Economic Development, Regional leaders will utilize a comprehensive, integrated approach to marketing and selling Northwest Iowa to target businesses, including marketing, sales trips, trade shows, advertising, and media relations.
The regional web site - www.northwestiowa.org - serves as a 24-7 site location information clearing house providing access to a wealth of data and information on regional location opportunities, including a searchable data base of available buildings and sites.
This six-county collaborative marketing strategy is funded by public and private sources, including economic development organizations and utilities serving the area, NWICC, and a three-year regional marketing grant awarded by the Iowa Department of Economic Development.
Northwest Iowa's three-year goal is to create a positive business image of the Region, and generate 60 new business locations, expansions, and start-ups resulting in at least $175 million in capital investment and 3,200 new and retained jobs.
The Executive Director of the Cherokee Area Economic Development Corporation (CAEDC) is Mark Buschkamp. He can be contacted at 1-800-325-5739, or e-mail , firstname.lastname@example.org.