The goal is to raise $5,000 for the Siouxland Area Chapter of the American Red Cross as part of its Heroes Campaign.
This effort began as a build-up for awareness in the area by Bob Kirschbaum of Sheldon. Kirschbaum is the Siouxland Area Red Cross Chapter Fund Development Associate.
"It's great to see, the youth of the community are leading the way and they're doing it for the good of the community," said Kirschbaum.
Kirschbaum also stated that the Red Cross is trying to be more proactive and to have funds ready when the next disaster strikes. According to Kirschbaum, all funds raised in Cherokee County will stay in Cherokee County.
The Siouxland Chapter covers the counties of Buena Vista, Cherokee, Clay, Dickinson, Emmet, Ida Kossuth, Lyon, Monona, O'Brien, Osceola, Palo Alto, Plymouth, Sac,
Sioux and Woodbury in Iowa, also Dakota County, Neb. and Union county, S.D.
Kirschbaum, along with Hy-Vee Store Director Tim Haupert will be asking Hy-Vee costumers to donate to the American Red Cross by donating their change after they check out. This will entitle the costumer's name to be placed on a Hero Card and will be placed on a donor wall to show that it was donated to the American Red Cross. This promotion will be held for one-month.
"Disasters change lives, you can too," explained Kirschbaum. "We just want to stress to everybody that anyone who donates is a hero. Be it 50 cents or $500. We're all in this together and we're going to pull through these tough economic times but we'll do it collectively, working together," said Kirschbaum. "That's what's great about living here in northwest Iowa," he added.
"We know the economic times are tough, but when people start thinking of making donations, we want them to think about the Red Cross," said Kirschbaum.
If you would like to donate call Bob Kirschbaum at 712-253-1578, stop and donate at Cherokee Hy-Vee Store, or mail your donation directly to : Attn: Heroes Campaign, Siouxland Red Cross, 4200 War Eagle Drive, Sioux City, IA 51109.