Businesses and organizations use their websites to draw customers and supporters to their doors. But how do you know if your website is effective and reaching your target audience?
It's easy with a free tool from Google called Google Analytics. This application is a powerful, flexible and easy-to-use tool which tracks and analyzes traffic on a website.
Google Analytics can track:
Visitors to website
Where visitors are visiting from ñ country, state, city
How often certain pages are visited
Average time on site
Information gleaned from Analytics provides vital information on website traffic patterns. This, in turn, allows the webmaster or business owner to write better-targeted ads and strengthen marketing efforts. Analytics is free from Google on their website, HYPERLINK "http://www.google.com"www.google.com.
CAEDC uses the Google Analytics application to track our website, HYPERLINK "http://www.cherokeeia.com"www.cherokeeia.com. We are able to track where traffic to our website is coming from (i.e. what countries, states and cities); how often our website is visited; and what pages most visitors view.
Lately, traffic has been heavy on our housing, realtors, and events calendar. We make every effort to keep local events posted on our website. As often as possible, we link to direct sources, such as websites created for specific communities in our county.
We feel that is the most accurate way to keep our web visitors up-to-date. Our realtors and housing pages have links to each realtor in Cherokee County. This allows the searcher to find whatever he or she is looking for more accurately and in a timelier manner.
Google Analytics is a great tool. It allows us to keep a detailed and current website, which in turn draws people to Cherokee County, via the World Wide Web, over and over again.
This is just one way CAEDC is getting the word out about the great opportunities that abound in our communities and county. Armed with information, we are confident more people will choose to make Cherokee County their home.