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CAEDC Action Report

Wednesday, September 22, 2010

Create an important business marketing tool

The economy is a tough terrain to maneuver today. Business owners must be smart with every dollar they spend so as to reap the largest monetary reward. Advertising dollars must be used as wisely as possible. But how do you reach out today?

Website advertising is essential today. If you don't have a web presence you are being missed by a large group of consumers that use the internet to shop and travel. In today's market many consumers visit your online store prior to ever walking through the door of your brick and mortar business. Do you have a presence that will encourage these customers to come see what you have to offer. Your website not only allows you to market to consumers but also opens up the possibility to be seen by future employees, business partners and even investors as you make plans to expand your services.

In order to have the best presence on the internet you will need to hire a professional that understands marketing as well as web design. You can't just hire your nephew to create this important business marketing tool. Your website is a reflection of your business and professional expertise. Your individual business marketing needs should be assessed prior to starting a website. If you already have a site but don't feel that it portrays your business in the fashion that you want it's time to make changes and stay as current as possible.

Restaurants: Keep in mind that people not only choose your establishment for the food but also for the ambience. Be sure that your web pages reveal the atmosphere of your restaurant by displaying the delicious food on your menu on a decorated table. Show pictures of people eating and enjoying their meal with friends. Your website should include testimonials from your satisfied customers, and also any awards or reviews that you have had.

Professional services: These services are restricted on the types of advertising they are allowed to do. A website is an ideal way to showcase your area of specialization. Be sure your website displays any publications, awards, articles or case studies that you have. This is also a great place to list your credentials or areas of expertise.

Design services: This is the place to really show off your design work and let everyone know what you can do. Brilliant pictures and the opportunity to display everything in full color without the expense in invaluable.

Realty services: Take advantage of today's full spectrum of services with 3-D tours of available homes and businesses. Real estate is an ever changing market with most people starting their search for a new home online. In your business it is a necessity to have an up-to-date website that can keep your properties available to your clients 24/7.

Retail businesses: Even if you're not quite ready for a full-blown e-commerce website you can have a website to enhance your retail store. This will be great place for you to publicize sales and special offers. You can also use your website to attract new staff as well as new customers. Your website can also be a way to extend your customer service by offering an email contact option.

Non-profit organizations: Your website can help you to get the message out about the good things your organization accomplishes. A website can also help you to achieve your fund-raising and recruitment goals.

It's time to move forward with your business and expand into cyberspace. You can no longer sit on the sidelines as more and more people choose to do business via the internet.

For further information on this contact Cherokee Area Economic Development Corporation at, 712-225-5739 or visit us at our website www.cherokeeia.com. Feel free to email us any time at caedc@evertek.net.