The Cherokee DQ is now part of a system of DQ stores owned by Aftershock Ventures, LLC with locations in Sioux City, Onawa, Sergeant Bluff, and Iowa City. Aftershock's managing member Dan Hiserote lived in Cherokee for about 10 years during his grade school years.
"I remember how much I looked forward to going downtown and getting a DQ Dilly Bar!" said Hiserote. "DQ has always been a very happy place in my childhood memories and will be in Cherokee for many years to come."
Steve Hill, DQ's Concept Manager, said there will be additional announcements and changes with the Cherokee DQ in the upcoming months.
"We play on updating and modernizing the store... adding a patio, WiFi, flat screen TV, remodeled lobby, and expanding the menu," noted Hill. "We will also make new commitments in partnering with and supporting local programs and area schools."
Hill said the current staff will be retained, with Patsy Reinert continuing as manager. As the upgrade and renovation projects continue and are completed, the Cherokee DQ will add more employees, probably by springtime 2012, said Hill.
A Grand Re-Opening Celebration will be held after the renovations are done.
Work on a new roof is scheduled to start later this week, according to Hill.
Aftershock Ventures, LLC purchased the Cherokee DQ from previous owner Ed Rasch of Cherokee, who will continue owning and operating the DQ in Storm Lake.