Go ahead, do something sweet on Valentine's Day.
Tuesday is Valentine's Day and we desperately need a distraction from the boring winter and same-old, same-old routine we too often fall into - and the emotional doldrums that have accompanied them. This year - as much as any other in recent memory - we all need a little love.
So why not elevate the mood of the people you love? A box of chocolates, a heart-shaped pendant, a bouquet of red roses - even a funny valentine will do.
Sentiment doesn't cost much. Who could resist a Valentine featuring Snoopy sitting atop his doghouse, typing out a love letter? Or a sweet text message, or special dinner, or a memorable night out?
There is some evidence that more Americans will find the pull of Valentine's Day impossible to resist this year.
A report from industry research says spending on this mid-winter holiday will top $19 billion this year. That's a 5.8 percent jump over past years.
Maybe the increase in Valentine's Day spending is another signal that the economy really is on the rebound. No matter.
Valentine's Day provides us with the perfect diversion to help us get through the last weeks of winter. Maybe that's why it's the second-most popular greeting-card giving occasion with some 192 million cards exchanged. Second only to Christmas!
So go ahead and indulge - and give the local economy a boost. After all, everyone needs to know they are loved. Even if the great love of your life hasn't appeared, why not share some kind-hearted thoughts with family, friends or co-workers?
Happy Valentine's Day to one and all!