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Chronicle Times launching mobile app, will charge non-subscribers for online news

Wednesday, March 21, 2012

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On March 23, the Chronicle Times will join hundreds of newspapers across the nation and begin charging for access to their online content, as the Chronicle Times unveils changes to its online product

Current print subscribers will have full access as part of their subscription, but online-only users will be asked to pay after they surpass a limited number of story views per month.

The website has been optimized for mobile viewing on tablets and smartphones, and an application, or "app," is in the final stages of approval from Apple. An Android version is being developed as well.

"The good news is that print subscribers will continue to receive unlimited access to www.chronicletimes.com as part of their basic subscription," said the newspaper's Associate Publisher/Editor Paul Struck. "They will also receive access to the new mobile app, when it is released, at no additional charge."

The print edition of the Chronicle Times, which contains many features unavailable online, such as coupons, pre-print inserts, comic strips, nationally syndicated columnists and much more, just became even more valuable.

To gain premium access, print subscribers must register at www.chronicletimes/access or call 1-800-444-4812. By doing so, not only will print subscribers be able to access all premium content on chronicletimes.com whenever they want - from breaking news to photo galleries to blogs - but they will be able to access it in whatever manner they choose, either from the main website,or from the mobile web to their smartphone.

If you are not a home delivery subscriber, you will have free access to a limited number of articles each month. If you exceed the limit, you will be asked to become a digital or print subscriber.

"Most people understand why the Chronicle Times is launching a pay system for its website," Struck said. "The fact is that online advertising alone isn't enough to support a newspaper's digital operation. A pay system not only generates important revenue to support original journalism, it actually makes the audience more valuable to the advertisers. Our readers know that the Chronicle Times news staff produces the best local coverage of news and sports."

In launching the pay system for its web site, the Chronicle Times joins newspapers large and small who have recently done the same thing, including the New York Times, Wall Street Journal, Chicago Sun-Times, Dallas Morning News, and the Boston Globe to name but a few.

The Gannett Corporation, the nation's largest newspaper publisher, which owns the Des Moines Register and 79 other community newspapers, has announced that all of their community papers will have pay systems in place by the end of this year.

"The Chronicle Times remains uniquely positioned to keep you informed of what's going on in our communities - no matter how you access your news," Struck said. "Launching our digital subscription model allows us to continue providing quality news you can trust. We realize this might sound a little complicated, but feel free to contact our service representatives at the 1-800- number for help."



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