The results of studies showing that children well-understand the effects of nagging until they get their way should come as no great revelation to most parents.
Today's kids have made an art form out of nagging and begging for certain materialistic items until the poor parents toss their hands in the air and cave in just to quiet the persistent child.
In a recent survey, some kids - ages nine to teen - said they do not hesitate to ask their parents 50 or even 150 times for the same thing, until the parent gives in and buys it for them.
The children in the study said even though their parents repeatedly said "no" to their requests or demands, they continued for days to ask again and again until the parents broke and made the purchase.
The folks who commissioned the study call this phenomenon the "nag factor." They say it shows that kids knowingly annoy their parents with the repeated requests because they are feeling pressure from peers to buy the latest products, whether it be electronics, designer clothes, designer jewelry, etc.
They are being made to feel that if they don't have the right (latest) stuff, they aren't going to have a friend - that they'll be rejected by the other kids.
Sixty percent of the kids interviewed said they usually get their parents to give in by repeated nagging. This translates into the fact that at least 60 percent of the kids generate their own spending power. And, the advertisers know this and gear much of their advertising to children, which only worsens the situation.
Of course many parents stand guilty as charged of giving in to repeated demands from their children to avoid confrontation, diffuse a heated issue, or keep peace in the family.
Still, the experts say parents should hold firm in their decisions, stick to their guns and set limitations on their children's requests.
Otherwise, little Johnny, already the center of attention in today's households, will be running the show and know it.
Giving in to a child who asks and asks and asks only rewards the behavior and simply leads to more of same.
"If we're spoiled," said one kid. "It's our parents fault for giving in to us."