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Fireice Firearms makes a final move

Wednesday, September 26, 2012

David Brown,owner of Fireice Firearms, is shown at his business, which is now open Monday through Friday 10 a.m. to 5:30 p.m. and until 7 p.m. on Thursdays at their new location 1509 N. 2nd St. Cherokee. Photo by Nancy Nelson
Growing Cherokee business continues to expand

David and Terri Brown recently moved their Fireice Firearms business to 1509 N. 2nd St. which formerly housed a medical supply business and originally a Hardee's restaurant. The couple purchased the building from Dan and Barb Winchell, and then opened the doors the first week of August this year.

David originally opened the business with just six guns on June 1, 1996 at his acreage in the end of a remodeled hog house. As business grew, in April 2003 he moved into Cherokee at the Holton building on Riverview Drive. In January of 2008 he went from running the business on a part-time basis to full time. On July 22, 2010 a storm destroyed the Riverview Drive building and the Browns and the other occupants had to relocate temporarily. When the storm ridden building was sold they and the others had to find new homes. Brown found himself in the old Movie Gallery building next to Taco Johns which he appreciatively rented from Brenda Perrin until he could find a permanent location.

Finding a new location took longer than Brown expected because as most business people know it is all about location, location, location. Brown is pleased he was able to purchase his current building in a prime location. The new location entailed some remodeling which included a one lane archery area for testing out bows, a workshop for gunsmith work, and inventory storage, along with ample sales floor space.

Brown and his wife operate the business together with Terri doing bookwork after her full-time job at State Farm Insurance with Mark Hecox. The new location is working out well and the couple was also able to hire their first full-time employee. Matt Edwards was hired for his gunsmith abilities that he acquired in the military.

Brown also participates in community activities such as Pheasants Forever, Whitetails Unlimited, NRA, and Ducks Unlimited. He also participates in school programs like Farm Safety Week where he teaches firearm safety to students. He is one of the Hunter Education instructors for the Iowa DNR Hunter Safety Program.

At Fireice Firearms you will find a wide variety of retail items such as firearms, archery equipment, fishing gear, reloading supplies, safety gear, targets, and muzzle loading supplies, along with gunsmith services. Some of the top brands carried include Coonan, Savage, DPMS, Black Rain, Remington, Mossberg, Ruger, Springfield, Smith &Wesson, Henry, Taurus, Bowtech, Diamond, Hoyt and many others. He also sells hunting and fishing licenses for the state of Iowa.

With the new state of the art Point of Sale (POS) system the Brown's purchased they are better able to keep track of their inventory and reorder items before they run out of stock. Brown says it is a much better system of keeping track of what is available. Brown also said that the goal of his business all along was to be able to provide outstanding sales and service to his customers on a full-time basis. He is pleased that the business has grown into a fully stocked store with a very large inventory of firearms for sale.

For persons purchasing firearms there are federal regulations that Brown must abide by. One is that there is an instant background check for all long gun purchases. The other, concerning handguns, requires the purchaser to have a handgun permit from the local sheriff's office.

Business is steady but the busiest times of year run from October through April because of hunting seasons and holidays. Brown offers layaway for those interested in purchasing items over time for themselves or as gifts.

Fireice Firearms is now located at 1509 N. 2nd St. just south of Holzhauer Motors and west of McDonald's. Business hours operate Monday through Friday 10 a.m. to 5:30 p.m. and until 7 p.m. on Thursdays. Saturday hours are available starting in October.

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