Editorial

Making Valentine's Day special

Monday, February 10, 2014

Go ahead, do something sweet on Valentine's Day.

Friday is Valentine's Day, and we desperately need a distraction from the cold, boring winter and same-old, same-old routine we too often fall into - and the emotional doldrums that have accompanied them. This year - as much as any other in recent memory - we all need a little love.

So why not elevate the mood of the people you love? A box of chocolates, a heart-shaped pendant, a bouquet of red roses - even a funny valentine will do.

Sentiment doesn't cost much. Who could resist a Valentine featuring Snoopy sitting atop his doghouse, typing out a love letter? Or a sweet text message, or a special dinner, or a memorable night out?

A report from industry research says spending on this mid-winter holiday will top $19 billion this year. That's a 5.8 percent jump over past years.

Valentine's Day provides us with the perfect diversion to help us get through the last weeks of winter. Maybe that's why it's the second-most popular greeting-card giving occasion with some 192 million cards exchanged - second only to Christmas!

So go ahead and indulge - and give the local economy a boost. After all, everyone needs to know they are loved. Even if the great love of your life hasn't appeared, why not share some kind-hearted thoughts with family, friends or co-workers?

Happy Valentine's Day to one and all!