Entrepreneurs often can succeed

Wednesday, September 3, 2014

Most people get up in the morning, grab some coffee and head out to a job where they work for peanuts, work hard, and work for someone else.

And if we've learned one thing from the success stories you've read about on these Chronicle Times pages, local entrepreneurs with a dream, such as Foundation Analytical Laboratory, American Natural Soy, RJ Thomas Mfg., or Melissa Irwin Kieling's PackIt LLC to name a few, can readily find and develop their niche and realize great success in this dog-eat-dog world.

Many people might wonder if they worked just as hard for themselves, if they could make as much money and maintain a living. In many cases, the truth is, most people can make far more working for themselves. And they can do it, even in a down economy -- even in a recession.

Start with Your Passion

The French writer Francoise de Motteville once wrote, "The true way to render ourselves happy is to love our work and find in it our pleasure." Those words ring true with any entrepreneurial enterprise, because if you start with an occupation or vocation that drives our passion, then you'll never have to worry about losing interest.

Have a Vision

Visualizing your business, from what you want to do, how you'll do it, how you'll market it and how you'll appeal to your customers and clients is the first step. Most new businesses start and fail quickly not because of a lack of market opportunity, but because of a lack of vision.

Make Millions Serving Millions

Find a way to bring your company to the masses, so that you aren't serving just a few people, but a lot of people. If you do something you love, and do it to help a lot of people, it's virtually impossible to fail.

Multiple Income Lifestyle

Many entrepreneurs choose one idea and market it one way. In reality, the same idea or concept can be sold many ways and many times. The film industry makes its money by making a movie once, and then selling it many times (box office, DVD, first-run broadcast, premium cable, pay-per-view, basic cable, syndication and product licensing). If you can mirror that model, you can increase your income exponentially and make multiple incomes from essentially the same job.

Be Creative

One of the main secrets to success in business is being able to package and promote what you do in unique and creative ways. Think three-dimensionally, and approach how to market yourself in ways that separate you from your competition and emphasize your unique selling proposition.

No Fear

There isn't a single decision you can make in your personal or professional life that is based on fear and anxiety. If you plan well, do what you love, and market yourself creatively, there is no reason you shouldn't believe in yourself. Make decisions based on strategy and accentuating the positive.

The experts say the most important thing an entrepreneur can do is to give themselves permission to do their dream and realize that success is possible for anyone.

But it's always good to have a fall-back plan or career,in case developments totally out of your control block your path to that independence and wealth you seek.