A bad marketing decision

Wednesday, May 13, 2015

Product slogans should be short and upbeat. They do not need to mean much. In fact, it's best for the company if a slogan doesn't mean much, like McDonald's 'I'm lovin' it'' or Coke's 'It's the real thing.'

Bud Light made a serious mistake by putting words on beer cans stating,'The perfect beer for removing 'no,no' from your vocabulary for the night.'

Critics of the label contend they are concerned in light of a culture on many college campuses that promotes binge drinking and sexual assaults.

I'm sure Anheuser-Busch did not intended to promote those activities, but precisely what they are promoting is unclear.

They should bear in mind that they are not selling a philosophy. They're selling beer.