Ag needs to adapt
McDonald's is the latest restaurant chain to join in what is becoming a movement. The fast food giant recently announced its decision to purchase eggs only from cage-free production facilities. This appears to be more than a passing fad, and the way chickens live is not the only area in which food consumers are demanding production changes.
There is growing demand for non-genetically modified plant products and for meats raised without growth hormones or antibiotics.
Some farmers may feel the consumer concerns are unjustified, but farmers shouldn't count on convincing consumers to resist the current trend.
Farmers have always found ways to adapt to consumer demands in the past, and they will in the future, even if that means abandoning fairly recent innovations that no longer make economic sense or soon will not.