Hub City, huh?

Friday, May 5, 2017

Way back in the 1940s or earlier, Cherokee was known as Northwest Iowa’s “Hub City.”

According to the dictionary, a “hub” is a center of activity; a focal point.

Then, for unknown reasons, “Hub City” was changed to Northwest Iowa’s “Chief City” in the 50s, 60s, and 70s, and the town featured “Cherokee Charlie,” a popular businessman dressed up as an Indian Chief to willingly and in good nature serve as the City’s official mascot for any and all promotional events home and away.

That was until the PC crowd locally and nationally cast aspersions on the City for referencing its beloved Red Brothers in such a manner.

For many years now, Cherokee has had no slogan or catch phrase to help it establish a unique identity, and we say it’s high time to bring back “Hub City.”

We could create a map of Northwest Iowa with a big wagon wheel and Our Town as the hub. All those communities and rural residents within that wheel would qualify for various special promotions and coupons or price reductions from our merchants to help attract visitors who would simply need to reveal their home address at point of purchase to be eligible.

How big we make that wheel is up to our merchants and Chamber of Commerce.

Hub City.